Cadillac - Celestic
The “Art of You” event was an interactive experience showcasing the new Cadillac Celestiq. I was tasked with early design and RnD that would later be executed in Unreal Engine for the real time experience. The AI voice waveform and the finale particle formation of the car were both based off my RnD and lookdev. I also created several high resolution particle renders that were used throughout the presentation and exhibition.
☰ Credits:
Post Production Company: Framestore
Creative Director: Brian Drucker
My Role: Design/RnD