Art Direction | Motion Design | VFX
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Cadillac - Art of You

Cadillac - Art of You

I had the opportunity to contribute to this incredible immersive project for Cadillac. I was brought on, in the early stages, to help design the look of the audio equalizer and the particle simulation that reveals the car. My initial tests and lookdev were used as a guide for the talented unreal artists who recreated the effects in a realtime environment. I also created several particle renders that were used in the pre-rendered portion of the presentation as well as on printed and digital displays in the exhibit.

☰ Credits:

Post Production Company: Framestore
Creative Director: Brian Drucker
My Role: Design/RnD